Growth Marketing Blog

29th May 2020

Slow Growth thinking is the fastest way to progress your startup

Amidst the obsession with fast growth and excessive venture funding, we need a more sustainable approach towards growth to build lasting, valuable businesses.

Published by Felix Rossknecht in Planning, Strategy

12th November 2020

The one mindset shift that leads to building great companies

Regardless of their personal ambitions, business leaders that take a long-term view on strategy have a huge opportunity to drive sustainable, profitable growth.

Published by Felix Rossknecht in Strategy

29th October 2020

A better way to set long-term business goals: combining two types of goals.

Understanding the difference between mastery goals and performance goals will boost motivation and focus on long-term growth.

Published by Felix Rossknecht in Goals, Planning, Strategy

8th October 2020

Using milestones to make better growth plans

Coming up with goals and plans for growing a startup can seem like trying to predict the future, without any or much historical data to use as a basis.

Published by Felix Rossknecht in Planning

24th September 2020

Competitor benchmarks shouldn‘t matter for startup growth

The only reliable way to set good growth targets is to analyse your company‘s best potential to grow.

Published by Felix Rossknecht in Goals

11th September 2020

The most important growth metric is resilience, not speed. How to measure and build it.

As a startup looking to significantly increase your customer base, the most important metric to focus on should be the resilience of your growth.

Published by Felix Rossknecht in Goals, Strategy

28th August 2020

Building customer journeys for growth marketing: Start with journeys before channels

Customer journeys is probably one of the most overused pieces of jargon in the marketing world, but not enough companies are making them the foundation of their growth marketing.

Published by Felix Rossknecht in Advertising, Planning

13th August 2020

Creating a growth framework: More than just channel mix

Maintaining sustainable long-term growth requires companies to craft and continuously improve their framework for growth.

Published by Felix Rossknecht in Strategy

16th July 2020

How to choose the startup growth metrics that make your business succeed

Instead of focusing on what’s easy to measure, startups need to track their progress with what really matters to the success of their business.

Published by Felix Rossknecht in Planning

2nd July 2020

How we tried to grow too quickly: Our journey of self-enquiry.

Just like so many startups we’ve met over the last years, we set ourselves goals to go faster rather than further. And before too long we painfully experienced what happens when working towards the wrong ‘success metrics’.

Published by Felix Rossknecht in Goals, Strategy

1st June 2020

Why many startups are setting their growth targets in the wrong way, and how to avoid this.

Deciding on your company‘s goals for growth might be one of the most impactful and at the same time undervalued tasks, especially for young companies or those looking for a step-change in their performance.

Published by Felix Rossknecht in Goals, Strategy