Growth Marketing Blog

29th May 2020

Slow Growth thinking is the fastest way to progress your startup

Amidst the obsession with fast growth and excessive venture funding, we need a more sustainable approach towards growth to build lasting, valuable businesses.

Published by Felix Rossknecht in Planning, Strategy

11th September 2020

The most important growth metric is resilience, not speed. How to measure and build it.

As a startup looking to significantly increase your customer base, the most important metric to focus on should be the resilience of your growth.

Published by Felix Rossknecht in Goals, Strategy

28th August 2020

Building customer journeys for growth marketing: Start with journeys before channels

Customer journeys is probably one of the most overused pieces of jargon in the marketing world, but not enough companies are making them the foundation of their growth marketing.

Published by Felix Rossknecht in Advertising, Planning

13th August 2020

Creating a growth framework: More than just channel mix

Maintaining sustainable long-term growth requires companies to craft and continuously improve their framework for growth.

Published by Felix Rossknecht in Strategy

16th July 2020

How to choose the startup growth metrics that make your business succeed

Instead of focusing on what’s easy to measure, startups need to track their progress with what really matters to the success of their business.

Published by Felix Rossknecht in Planning

2nd July 2020

How we tried to grow too quickly: Our journey of self-enquiry.

Just like so many startups we’ve met over the last years, we set ourselves goals to go faster rather than further. And before too long we painfully experienced what happens when working towards the wrong ‘success metrics’.

Published by Felix Rossknecht in Goals, Strategy

1st June 2020

Why many startups are setting their growth targets in the wrong way, and how to avoid this.

Deciding on your company‘s goals for growth might be one of the most impactful and at the same time undervalued tasks, especially for young companies or those looking for a step-change in their performance.

Published by Felix Rossknecht in Goals, Strategy

1st June 2020

The real opportunity for startups right now is to refocus on long-term sustainable growth

Chances are, if your company has had the right plan for growth before the crisis, you might not even have to change all that much now to continue on your journey of sustainable growth.

Published by Felix Rossknecht in Advertising, Strategy