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Proving growth potential for a new ecommerce service at concept stage.

Proving growth potential for a new ecommerce service at concept stage.

Proving growth potential for a new ecommerce service at concept stage.

Proving growth potential for a new ecommerce service at concept stage.

Proving growth potential for a new ecommerce service at concept stage.

Challenge

Challenge

Generate empirical data to prove to investors that there is demand for this new ecommerce service. Acquire hundreds of early customers and show potential to scale.

Generate empirical data to prove to investors that there is demand for this new ecommerce service. Acquire hundreds of early customers and show potential to scale.

Generate empirical data to prove to investors that there is demand for this new ecommerce service. Acquire hundreds of early customers and show potential to scale.

Generate empirical data to prove to investors that there is demand for this new ecommerce service. Acquire hundreds of early customers and show potential to scale.

Solution

Solution

We worked very closely with the founder to isolate the assumptions he had about his best target audiences and the reasons they might be interested in this new service. With this strategic framework we could run a highly focused 6-week experimentation on Facebook, including testing a range of audiences at different life stages and varying messaging angles. We advised the client on landing page design and creative production, to maximise acquisition numbers from our experimentation.

We worked very closely with the founder to isolate the assumptions he had about his best target audiences and the reasons they might be interested in this new service. With this strategic framework we could run a highly focused 6-week experimentation on Facebook, including testing a range of audiences at different life stages and varying messaging angles. We advised the client on landing page design and creative production, to maximise acquisition numbers from our experimentation.

We worked very closely with the founder to isolate the assumptions he had about his best target audiences and the reasons they might be interested in this new service. With this strategic framework we could run a highly focused 6-week experimentation on Facebook, including testing a range of audiences at different life stages and varying messaging angles. We advised the client on landing page design and creative production, to maximise acquisition numbers from our experimentation.

We worked very closely with the founder to isolate the assumptions he had about his best target audiences and the reasons they might be interested in this new service. With this strategic framework we could run a highly focused 6-week experimentation on Facebook, including testing a range of audiences at different life stages and varying messaging angles. We advised the client on landing page design and creative production, to maximise acquisition numbers from our experimentation.

Headline results

Headline results

Headline results

500%

...of acquisition target achieved

…of acquisition target achieved

…of acquisition target achieved

£0.80

Acquisition cost among
top audience

Acquisition cost among top audience

Acquisition cost among top audience

£500k

Capital raised as a result of the project

Capital raised as a result of the project

"I look forward to working with you again!"

Ben Patten, Founder, Food Clubs

"I look forward to working with you again!"

Ben Patten, founder, Food Clubs

"I look forward to working with you again!"

Ben Patten, Founder, Food Clubs

"I look forward to working with you again!"

Ben Patten, Founder,
Food Clubs

Our process

Our process

We started working with the Food Clubs founder at a very early stage of the business. Initial qualitative research suggested potential for his new concept of an e-commerce platform enabling people to purchase sustainable groceries directly from wholesalers. But the challenge was to prove mass market appeal and show traction without a live product, to support an upcoming fundraising round.

Before launching into the experimentation, we ran two sessions to clearly define the potential target audiences loosely based on the founder’s initial research. Our strategy work also included crafting several messaging categories, to help us understand the reasons why people might sign up for the service.

The main experimentation involved running over 40 different ad variations on Facebook and Instagram over 6 weeks, at a small testing budget. We confirmed high growth potential in 3 of the 7 audiences we tested. Our messaging tests showed the importance of emphasising the product range and quality, rather than just lower prices.

We established benchmarks for acquisition costs and growth potential, and acquired 1000 early signups, exceeding our target by 500%. This project enabled the founder to raise a seed round of £500,000 to build the live product to serve the audiences we identified.

We started working with the Food Clubs founder at a very early stage of the business. Initial qualitative research suggested potential for his new concept of an e-commerce platform enabling people to purchase sustainable groceries directly from wholesalers. But the challenge was to prove mass market appeal and show traction without a live product, to support an upcoming fundraising round.

Before launching into the experimentation, we ran two sessions to clearly define the potential target audiences loosely based on the founder’s initial research. Our strategy work also included crafting several messaging categories, to help us understand the reasons why people might sign up for the service.

The main experimentation involved running over 40 different ad variations on Facebook and Instagram over 6 weeks, at a small testing budget. We confirmed high growth potential in 3 of the 7 audiences we tested. Our messaging tests showed the importance of emphasising the product range and quality, rather than just lower prices.

We established benchmarks for acquisition costs and growth potential, and acquired 1000 early signups, exceeding our target by 500%. This project enabled the founder to raise a seed round of £500,000 to build the live product to serve the audiences we identified.

We started working with the Food Clubs founder at a very early stage of the business. Initial qualitative research suggested potential for his new concept of an e-commerce platform enabling people to purchase sustainable groceries directly from wholesalers. But the challenge was to prove mass market appeal and show traction without a live product, to support an upcoming fundraising round.

Before launching into the experimentation, we ran two sessions to clearly define the potential target audiences loosely based on the founder’s initial research. Our strategy work also included crafting several messaging categories, to help us understand the reasons why people might sign up for the service.

The main experimentation involved running over 40 different ad variations on Facebook and Instagram over 6 weeks, at a small testing budget. We confirmed high growth potential in 3 of the 7 audiences we tested. Our messaging tests showed the importance of emphasising the product range and quality, rather than just lower prices.

We established benchmarks for acquisition costs and growth potential, and acquired 1000 early signups, exceeding our target by 500%. This project enabled the founder to raise a seed round of £500,000 to build the live product to serve the audiences we identified.

We’re keen to hear more
about your business and
your marketing ambitions.
Get in t
ouch!

We’re keen to hear more
about your business and
your marketing ambitions.
Get in t
ouch!

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Request your free growth audit:
felix@newtonbell.com
+44 7880 737247

Request your free growth audit:
felix@newtonbell.com
+44 7880 737247