coconut_cover

Launching and scaling up a Fintech startup offering small business banking and accounting.

Launching and scaling up a Fintech startup offering small business banking and accounting.

Launching and scaling up a Fintech startup offering small business banking and accounting.

Launching and scaling up a Fintech startup offering small business banking and accounting.

Launching and scaling up a Fintech startup offering small business banking and accounting.

Challenge

Challenge

Challenge

Acquire first set of customers before full launch, and then quickly scale up paid marketing to be able to compete in this crowded space.

Acquire first set of customers before full launch, and then quickly scale up paid marketing to be able to compete in this crowded space.

Acquire first set of customers before full launch, and then quickly scale up paid marketing to be able to compete in this crowded space.

Acquire first set of customers before full launch, and then quickly scale up paid marketing to be able to compete in this crowded space.

Solution

Solution

Before launch we ran highly focused experiments on Facebook with a small budget. We tested a wide range of professional audiences and ways to communicate the service that proved to be most cost-effective at generating leads.

Once the app launched we gradually expanded the audience reach on Facebook, and launched new paid marketing channels to diversify the acquisition sources and keep costs stable with increasing budgets.

Before launch we ran highly focused experiments on Facebook with a small budget. We tested a wide range of professional audiences and ways to communicate the service that proved to be most cost-effective at generating leads.

Once the app launched we gradually expanded the audience reach on Facebook, and launched new paid marketing channels to diversify the acquisition sources and keep costs stable with increasing budgets.

Before launch we ran highly focused experiments on Facebook with a small budget. We tested a wide range of professional audiences and ways to communicate the service that proved to be most cost-effective at generating leads.

Once the app launched we gradually expanded the audience reach on Facebook, and launched new paid marketing channels to diversify the acquisition sources and keep costs stable with increasing budgets.

Before launch we ran highly focused experiments on Facebook with a small budget. We tested a wide range of professional audiences and ways to communicate the service that proved to be most cost-effective at generating leads.

Once the app launched we gradually expanded the audience reach on Facebook, and launched new paid marketing channels to diversify the acquisition sources and keep costs stable with increasing budgets.

Headline results

Headline results

Headline results

10,000

Pre-launch customers acquired

Pre-launch customers acquired

Pre-launch customers acquired

400%

Growth in acquisitions
since launch

Growth in acquisitions since launch

Growth in acquisitions since launch

6

Paid marketing
channels established

Paid marketing channels established

Paid marketing channels established

Our process

Our process

The Coconut founders tasked us to find several thousand customers to sign up for their new business banking and accounting service, months before the service was even live and on a very small budget. We carefully tested a range of audiences (professions, interests) and messaging (features vs benefits) on Facebook Ads which would later enable us to scale up the channel to 20x the budget. We maintained a very low acquisition cost of around £2.50 over months, building a waitlist of 10,000 people. Over 30% of these early sign-ups converted into full customers on launch, proving the high quality of the acquisitions.

Since full launch we have significantly expanded growth marketing to meet the ambitious targets, which are necessary in a highly competitive space in a well-funded Fintech industry. Our goal has been to increase acquisition by 30% every month whilst keeping acquisition costs stable, which is only possible by diversifying into a range of paid marketing channels and experimenting widely on each of them.

We scaled up Facebook Ads by adding over 30 new target audiences, new campaign types (direct-toinstall) and running monthly tests on creative assets. We also launched and quickly expanded Adwords to over 20 keyword topic areas. In addition to these main channels, Apple Search and Twitter Ads now deliver some of the most cost-effective acquisitions within only a few weeks of experimentation.

The Coconut founders tasked us to find several thousand customers to sign up for their new business banking and accounting service, months before the service was even live and on a very small budget. We carefully tested a range of audiences (professions, interests) and messaging (features vs benefits) on Facebook Ads which would later enable us to scale up the channel to 20x the budget. We maintained a very low acquisition cost of around £2.50 over months, building a waitlist of 10,000 people. Over 30% of these early sign-ups converted into full customers on launch, proving the high quality of the acquisitions.

Since full launch we have significantly expanded growth marketing to meet the ambitious targets, which are necessary in a highly competitive space in a well-funded Fintech industry. Our goal has been to increase acquisition by 30% every month whilst keeping acquisition costs stable, which is only possible by diversifying into a range of paid marketing channels and experimenting widely on each of them.

We scaled up Facebook Ads by adding over 30 new target audiences, new campaign types (direct-toinstall) and running monthly tests on creative assets. We also launched and quickly expanded Adwords to over 20 keyword topic areas. In addition to these main channels, Apple Search and Twitter Ads now deliver some of the most cost-effective acquisitions within only a few weeks of experimentation.

The Coconut founders tasked us to find several thousand customers to sign up for their new business banking and accounting service, months before the service was even live and on a very small budget. We carefully tested a range of audiences (professions, interests) and messaging (features vs benefits) on Facebook Ads which would later enable us to scale up the channel to 20x the budget. We maintained a very low acquisition cost of around £2.50 over months, building a waitlist of 10,000 people. Over 30% of these early sign-ups converted into full customers on launch, proving the high quality of the acquisitions.

Since full launch we have significantly expanded growth marketing to meet the ambitious targets, which are necessary in a highly competitive space in a well-funded Fintech industry. Our goal has been to increase acquisition by 30% every month whilst keeping acquisition costs stable, which is only possible by diversifying into a range of paid marketing channels and experimenting widely on each of them.

We scaled up Facebook Ads by adding over 30 new target audiences, new campaign types (direct-toinstall) and running monthly tests on creative assets. We also launched and quickly expanded Adwords to over 20 keyword topic areas. In addition to these main channels, Apple Search and Twitter Ads now deliver some of the most cost-effective acquisitions within only a few weeks of experimentation.

We’re keen to hear more
about your business and
your marketing ambitions.
Get in t
ouch!

We’re keen to hear more
about your business and
your marketing ambitions.
Get in t
ouch!

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Newton Bell
Henry Wood House
Riding House Street
London, W1W 7FA

Request your free growth audit:
felix@newtonbell.com
+44 7880 737247

Request your free growth audit:
felix@newtonbell.com
+44 7880 737247